2024 might be do-or-die for corporate diversity efforts. Here’s why.

As lawsuits rise and opponents like Elon Musk declare that ‘DEI must die,’ companies are pulling back from some initiatives

Updated December 27, 2023 at 12:24 p.m. EST|Published December 27, 2023 at 6:00 a.m. EST
Corporate diversity, equity and inclusion efforts are under pressure as the threat of lawsuits rises and political tension roils around them. Some companies are shifting their approaches, but others are walking away. (Washington Post illustration; iStock)
8 min

This time last year, big companies had begun backing away from efforts to promote diversity, equity and inclusion in their ranks, otherwise known as DEI. Experts feared energy around the work, which swelled after George Floyd’s murder in 2020, was waning.

Since then, things have gotten even more complicated. In June, the Supreme Court struck down affirmative action in higher education, igniting opposition to DEI. Dozens of bills targeting DEI initiatives at public colleges are pending across the country, and there’s been a spike in litigation alleging that the methods private companies use to address inequality amounts to discrimination.