dsm Weekly readership survey 2024 Question Title * 1. dsmWeekly is delivered to your email every Wednesday. On a monthly basis, how often do you read the dsm Weekly newsletter? I read every issue 2-3 times per month Once a month I do not read it Not sure Question Title * 2. How long have you subscribed to the dsmWeekly newsletter? Less than a year 1-2 years 3-5 years More than 5 years Not sure Question Title * 3. How often do you purchase products or services based on advertising seen in dsmWeekly? Very often Often Seldom Very Seldom Never Unsure Question Title * 4. How often do you forward this newsletter or articles from it on to others? 1-2 times per month 3-4 times per month 5-6 times per month 7 or more times per month I do not forward the newsletter Question Title * 5. How often do you actively pursue an activity or feature from the newsletter - dine at a restaurant, purchase from a retailer, attend an event, etc? 1-2 times per month 3-4 times per month 5-6 times per month 7+ times per month I do not pursue things featured in the newsletter Question Title * 6. Please rate dsmWeekly's coverage of food and dining. Too much About right Not enough Unsure Question Title * 7. On average, how many times do you eat out each month? 1-2 times per month 3-4 times per month 5-6 times per month 7+ times per month n/a Question Title * 8. When it comes to the Central Iowa food scene, which of theses topics are you interested in learning more about? (Choose all that apply) Restaurant openings and closings Recipes and food preparation Restaurant specials Diet and nutrition Kitchen equipment, tools and appliances Unique dining experiences Farmers markets Ethnic and speciality markets Beer, wine and spirits Other (please specify) Question Title * 9. Please rate dsmWeekly's coverage of arts and culture. Too much Just right Not enough Unsure Question Title * 10. On average, how many concerts/arts/culture events, ballet and/or live theater do you attend each month? 1-2 per month 3-4 times per month 5-6 times per month 7+ times per month n/a Question Title * 11. Please rate dsmWeekly's coverage of non-profit organizations and philanthropy. Too much Just right Not enough Not sure Question Title * 12. On average, how many charitable or non-profit organizations do you give to on an annual basis (including education)? Question Title * 13. As they pertain to Central Iowa, which of these topics are of interest to you? Arts and culture Food and dining Home and gardens Design and Fashion Theater Travel in Iowa Travel outside of Iowa Sports and recreation Mental and physical health Live music Question Title * 14. Which other dsm or Business Publications newsletters do you read? dsmWealth ia statewide newsletters dsm Season Preview Business Record Daily is Season Preview Business Record Weekly (print or digital) InnovationIOWA Fearless Commercial Real Estate Weekly Business Record Iowa Question Title * 15. How do you get a print copy of dsm magazine? It is mailed to my home I pick on up at one of the 225+ distribution spots around Central Iowa I get one at the unveiling party for that issue I do not regularly receive or seek out a print copy of the publication Question Title * 16. If you receive a print copy by mail, how do you engage with it? I read it cover to cover I read the sections I am interested in I skim the contents I generally do not read it Unsure Question Title * 17. How long do you keep your copy of the magazine? More than 12 months 6 - 12 months 2-5 months 2 months or less I read it and toss it Question Title * 18. What is your gender? Male Female Non-binary Rather not say Question Title * 19. What is your age? 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65-74 years old 75+ years old Question Title * 20. What range best describes your household income? Under $75,000 $75,000-$99,999 $100,000-$149,999 $150,000-$199,999 $200,000-$249,000 $250,000-$299,999 $300,000 + Question Title * 21. What range best describes your household net worth? Under $100,000 $100,000-$500,000 $500,000-$1,000,000 $1,000,000-$2,000,000 $2,000,000+ Question Title * 22. I own my primary residence Yes No Question Title * 23. I rent my primary residence Yes No Question Title * 24. My current home value is: Less than $200,000 $200,000-$299,999 $300,000-$399,999 $400,000-$499,999 $500,000-$649,999 $650,000-$799,999 $800,000-$999,999 $1,000,000 or more Question Title * 25. I am planning on renovating my home in the next 12-18 months Yes No Question Title * 26. The renovation will include structural changes to the following rooms (check all that apply) Kitchen Living room Dining room Bedroom Bathroom Speciality room (gym, home theater, bar, foyer, music room, wine cellar, etc) Closets Deck/porch/patio Residential landscape design Outdoor kitchen Millwork (stairs and railings, custom cabinetry) Stone/tile Glass or mirrors Interior/exterior lighting Fireplace Garage Basement Not applicable Other (please specify) Question Title * 27. My renovation project will include the following (check all that apply) New appliances (kitchen, bath, laundry etc) New floor coverings New doors and/or windows New outdoor landscaping (trees and plants) New driveway New roof and/or siding New heating, cooling and/or ventilation system Specialty lighting Custom Cabinetry Closets/closet systems Not applicable Other (please specify) Question Title * 28. My renovation budget is Less than $25,000 $25,000-$49,999 $50,000-$99,999 $100,000-$199,999 $200,000 or more Not applicable Question Title * 29. I plan to engage an architect, landscape architect or architectural firm to help with my renovation Yes No Not applicable Question Title * 30. I plan to use a contractor to help with my renovations Yes No Not applicable None of the above Question Title * 31. I am planning on redecorating my home in the next 12-18 months Yes No Question Title * 32. My redecoration project will include nonstructural changes to the following (check all that apply) Kitchen Living room Dining room Bathroom Bedroom Speciality room (gym, home theater, foyer, bar, music room, wine cellar, etc) Closet Deck/porch/patio Residential landscape design Outdoor kitchen Millwork (stairs and railings, custom cabinetry) Stone/tile Glass or mirrors Fireplace Not applicable Other (please specify) Question Title * 33. My redecoration project will include the following (check all that apply) New furniture or furnishings New appliances New floor coverings New wall treatments New window treatments New electronics or home theater Artwork Not applicable Other (please specify) Question Title * 34. My anticipated redecorating budget is: less than $5000 $5000-$9999 $10,000-$24,999 $25,000-$49,999 $50,000 or more Not applicable Question Title * 35. I plan to hire an interior designer or interior design firm to help with my project Yes No Question Title * 36. I plan to use a designer from a store where I am purchasing an item/items to help with my redecoration Yes No Not applicable Question Title * 37. I am planning on buying or selling a house in the next 12 months Yes No Question Title * 38. My anticipated price range for the purchase or sale is: Less than $150,000 $150,000-$249,999 $250,000-$499,999 $500,000-$999,999 $1,000,000 or more Not applicable Question Title * 39. I already have a realtor for my anticipated home sale or purchase Yes No Not applicable Question Title * 40. In the next 12 months do you plan to purchase or invest in: Artwork Vehicles New primary residence New secondary residence Home remodeling Home decor Jewelry or watches Wine International travel Domestic travel Country Club memberships Other (please specify) Question Title * 41. Do you own a second home? Yes No Question Title * 42. Do you belong to a golf or country club? Yes No Prefer not to say Question Title * 43. How often do you travel outside of Iowa for business or pleasure? Never 1-2 times per year 2-4 times per year More than 5 times per year Question Title * 44. How often do you travel within Iowa for business or pleasure? Never 1-2 times per year 2-4 times per year More than 5 times per year Question Title * 45. I get my home design inspirations from (check all that apply) Books Magazines (print) Digital or electronic newsletters or websites Pinterest TV Radio Friends' homes Brick and mortar industry-related sores or showrooms (furniture, appliances, lighting, etc) Question Title * 46. What is the highest level of education you have completed? High school Some college Undergraduate college degree Master's degree Professional degree Doctorate degree Question Title * 47. How often do you attend dsm events (Unveiling parties, Sages over 70 Awards, LGBTQ Legacy Leader Awards, Lifting the Veil, Home Design Awards) Never 1 time a year 2-4 times per year More than 5 times per year I attend all dsm events Question Title * 48. What is your zip code? Question Title * 49. What do you like most about dsm weekly? Question Title * 50. What other topics would you like to see us cover? Question Title * 51. Name (optional) Question Title * 52. Email address(to be eligible for drawing) Done